Saturday, April 16, 2011
Squirrel and shift four
Squirrel and shift four just recently teamed up to offer a new coop where customers would be able to use gift cards in all the areas of a hotels property. This means that customers will no longer need to have a gift card for each area for the hotel they will be able to use one centralized card that will offer credit to the spa, restaurant, or the snack bar without having to use cash. The concept of a universal card is not new but a gift card that allows you to spend anywhere on property and is centralized to that buisness is a new concept. The challenge will now be how the hotel or property will convince the customer to spend money on theses gift cards instead of say a major credit card gift card. The answer may be in offering a discount for buying property exclusive cards, and making them available on check in so that guest feel more comfortable with the process of using these cards.www.hospitalityworldnetwork.com › Technology
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ReplyDeleteI feel the intergration between squirrel and shift four will be a successful merger as it offers the customer a different way to acess the services offered by the the hotel. The new merger will also make it easier for consumers to buy freinds or familiy members a gift card that has more meaning then a major credit card gift card. I think this was a smart move for the people at squierrel.